The studio recently had the pleasure of being invited to a private tour at Imperial Bathroom’s wood and ceramic factory. Based in Aldridge, a historic town in the heart of England famed for its rich history of clay and brick production, the company thrives to keep local craftsmanship alive. The team of time-served craftsmen utilise skills passed down by generations to make beautiful bathroom products from wood, clay and other natural materials from traditionally handcrafted bathroom furniture made with jointed solid wood and genuine wood veneers, to the beautiful range of brassware, manufactured from cast brass.
Maurizio was introduced to a stunning collection that displayed the versatile and diverse range of fine quality bathroom products and given exclusive access to see the dedicated and skilled workforce employing traditional techniques to handcraft the collections at their factories.
Maurizio says:
“I have always been surrounded by very talented furniture manufacturers having been raised in Northern Italy. I often make it a priority to visit factories, particularly as detail and meticulous craftsmanship are key elements to my interior schemes. I was pleasantly surprised and also impressed to see how almost every piece is individually made at Imperial Bathrooms. As a designer, it was especially reassuring to see the level of quality control for each item from conception to completion.”
Maurizio found it enlightening to see the process of how Imperial Bathrooms flawlessly manufacture their ceramics in their entirety, from the design on paper to the end result - the handcrafted perfection that no machine can alone truly replicate. The culture of the family business shone throughout and he found it compelling to see how carefully and expertly each piece was made by hand with such attention to detail. Maurizio gained some fantastic knowledge and insight behind the brand and was inspired to continue to use the ranges knowing how much love and passion goes into producing the ranges.
