Lots Road, London
1,940 sq ft – 180 m2
Colbourns is a luxury carpet and rug company with projects ranging from listed buildings and hotels to large-scale contemporary residential spaces and new build apartments on an international scale. After acquiring a brand new 1,940 sq. ft showroom space, Maurizio set out to create a contemporary style using simple materials from the polished concrete floor to the exposed ventilation systems for an industrial setting. He combined this with an art gallery concept by removing all of the rugs from the floor in the main area and installing a grand scale rug near the entrance, with an abundance of samples running along the full length of the showroom on painted white shelves that serve as a natural background. The interchangeable rugs that hang on the opposite wall beautifully determine the ambiance of the showroom from season to season. The base of the interior scheme was designed to be as soft as possible and Maurizio chose a simple palette so not to detract the attention away from the focal point of the rugs on display. The customer journey has been a key focus for Maurizio’s design so that they can choose a new rug for their home or for the many interior designers using Colbourns for their project.
Premium materials harnessing a rough luxe aesthetic from concrete and marble to the industrial fabric that upholsters the furniture has resulted in a showroom design that eloquently marries industrial cool with luxurious elegance. The striking, beautiful Spanish marble was chosen for the entrance desk and was a challenging aspect to the design as Maurizio wanted to create something that welcomed customers in from Lots Road, whilst installing a luxurious feature. All of the joinery was meticulously designed by Maurizio to display an array of samples that were easily accessible. As part of the customer journey, geometric lines characterise the space for a clean look that keeps the drawers symmetrical with the shelving displays. As much natural light as possible and a large window wraps around the corner of the showroom offering outsiders a view of the entire space drawing to the focal rug by the entrance. A glass partition wall was installed for the staff office area, which has created a more quiet and relaxing environment to co-work in, with the transparency of the showroom creating a feeling of being in the expansive space.
The new showroom harnesses a gallery style in a calm, elegant environment that’s much more easy to navigate around. Creating a boutique feel in a large space, the new design allows for Colbourns wide portfolio to be brought together under one roof to serve both trade clients and private residential customers effectively in a very well organised, calm and inviting environment.
Having worked with Maurizio as one of our clients we knew that he would be the perfect designer to bring our new vision to life. His attention to detail has been extremely impressive from the joinery plans to the finishing touches. Maurizio took everything into consideration from the things that were important to how we work to how clients journey would take them through our showroom. His care, creativity and problem solving during the entire project was fantastic and I can’t rate him highly enough. Thank you Maurizio, we love our new showroom.
Eloise Holland, Creative Director at Colbourns.